Founder's Note

"Live Love Fashion"

....words I drew on the very first art piece I hung in my shop when I opened (in the neighborhood I grew up in!) 17 years ago. I believed then as I do now, that to love looking trendy and high fashion can be both affordable and life changing. It can transform you on so many levels. How you look and feel can be empowering. Need a hand getting there? It is my sincere pleasure to deliver that "WOW' outfit to you! 

To those of you in my community who have consistently supported my boutique and given me the opportunity to curate fresh looks for you season after season, I feel honored by your trust. I am so grateful to do what I love! 

New to Amara Boutique? I invite you to introduce yourself at our brick and mortar location in New Bedford, MA!!! I am always excited to share fresh ideas with new clients! Live far outside of our city? I am absolutely thrilled to finally reach you on a new platform.  

P.S. Lets wear what feels great!